LIVELAVALIVE Tour, The Dial Up Tour

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The first ever YouTuber tour & second national YouTuber tour. As manager for Mitchell Davis I explored new ways to grow his fan base and generate revenue. In 2010, in conjunction with CAA, I put together a small run for LIVELAVALIVE. After a one-off date in New Jersey Mitchell & Kyle Sibert embarked on a short, sold-out run opened up a lot of eyes to this revolution happening on YouTube.

There's something magical about seeing 500 fans in a room, somehow it can be more powerful than 10 million views online. After this it was clear that there needed to be more live events for online video.

In 2012 Tessa Violet & Shawna Howson told me they wanted to go on tour and wanted me to facilitate, so we put together The Dial Up Tour with Live Nation. Mitchell & Kyle co-headlined with them and Alex Carpenter, Jason Munday & Olan Rogers supported them on the 17 city tour.

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