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Apparel line for nerds started in 2004. Right when I started getting into then-current post-hardcore music I fell in love with work from designers and shirtrepreneurs Rob Dobi & Jason Oda (warning, flash site), so making a clothing line was the next logical step.

The line was centered around incredibly simple, nerdy designs such as <3 over your heart, cute right? Leetcore served as my first foray into merchandising and it was my first successful business, with orders shipped to nearly every state and a dozen countries. While my designs were silly and generally weak I found that selling a creative, physical product that people wanted was insanely gratifying.

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