Full-service YouTube network for musicians. Hipset has a focus on hip hop and offers effective promotion tools. Fresh out of the summer 2012 class it is one of the hottest entertainment companies to come out of Y Combinator.
In 2013 Hipset was looking for someone with expertise in YouTube and they needed an MVP for their new Boost product, so I joined up to kill 2 birds with one stone. Over the course of a weekend with CEO Matt Schlicht we built and launched a Boost MVP and ran a campaign for Lil Twist's newest single and launched a new way to promote new content.
- Over 1 billion network views
- Over 35 million total network followers